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Quiz Examen Google Adwords Fundamentals – Série 1

google-adwords-exercices-1

Entraînez-vous à la certification Adwords Fundamentals grâce aux quizz ci-dessous, de 20 questions chacun. Toutes les questions sont issues de l’examen réel Adwords Fundamentals en Anglais de mai et juin 2016. Au fur et à mesure les réponses vous sont données sinon, accédez directement à toutes les réponses de la certification Adwords Fundamentals.

Question #1: What is a benefit of online advertising with Google AdWords?

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Question #2: It is beneficial to create multiple ad groups in order to:

Question #3: An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

Question #4: Which AdWords settings are specified at the account level?

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Question #5: An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

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Question #6: When resetting a password in AdWords, what should a user keep in mind?

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Question #7: An advertiser who decides to edit the location targeting of an ad can do this at the:

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Question #8: If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

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Question #9: An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

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Question #10: Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

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Question #11: An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

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Question #12: To determine which ad language to target to a user, the AdWords system refers to that users:

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Question #13: Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

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Question #14: Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like « dark chocolate » and « gourmet chocolate bars. » If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?

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Question #15: An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

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Question #16: Adding placements to an ad group

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Question #17: Your text ad includes the phrase « Your friend has a crush on you, See more! ». Why could your ad be disapproved according to AdWords policies?

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Question #18: According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?

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Question #19: Which formula does Google use to rank keyword-targeted ads on Google Search

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